Wednesday, January 5, 2011

IR Blog Post 4 - Autoblog

Retirement: Grand Marquis last Mercury off the line

Mercury was originally part of Ford Motor Company in 1939 as a middle of the line car between the regular Fords and Lincoln luxury cars. With recent financial difficulties at Ford, the company has been forced to cut back its lineup. In 2011, Mercury will officially cease to exist. The last Mercury rolled off the line in a Grand Marquis. The basic design of the vehicle has been in use for over 30 years - since the late 1970s and is popular with seniors. Will this decision help Ford compete with foreign competition? Will Ford be able to replace the niche market that once bought Murcury vehicles? Viknesh Vijayenthiran from motorauthority.com says that it is sad to see the historic brand go but that it may be a necessary move for Ford.
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2 comments:

  1. DjeeJanuary 7, 2011 at 5:41 AM

    Mercury car was a very nice car. I'm sad to hear that they are not producing Mercury anymore. I guess leftover Mercury's price will increase very highly.

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  2. DaveJanuary 7, 2011 at 5:52 AM

    I'm glad that companies like Ford are willing to do what they must to survive in this competitive market. I, along with many other people, am a little annoyed that it took this kind of a crisis to act as a wake-up call to the american auto industry, but if it means that america continues to compete in the auto industry, I'm glad to see any and all improvement.

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