The Japanese automaker Mazda turns 90 this year, but it has been making cars since 1936. Since then, the company has used five different logos. Mazda is headquartered in Hiroshima City, Japan. The logo started off as only the text "Mazda". The current logo, dating back to 1997, uses a styled letter "M" on its cars. Why did Mazda change its logo so many times while other companies have maintained theirs for brand recognition? What were the difficulties with each logo around the world? Another website here provides a detailed history of each Mazda logo.Thursday, December 2, 2010
IR Blog Post 2 - Autoblog
Mazda Celebrates Turning 90, looks back at logos
The Japanese automaker Mazda turns 90 this year, but it has been making cars since 1936. Since then, the company has used five different logos. Mazda is headquartered in Hiroshima City, Japan. The logo started off as only the text "Mazda". The current logo, dating back to 1997, uses a styled letter "M" on its cars. Why did Mazda change its logo so many times while other companies have maintained theirs for brand recognition? What were the difficulties with each logo around the world? Another website here provides a detailed history of each Mazda logo.
The Japanese automaker Mazda turns 90 this year, but it has been making cars since 1936. Since then, the company has used five different logos. Mazda is headquartered in Hiroshima City, Japan. The logo started off as only the text "Mazda". The current logo, dating back to 1997, uses a styled letter "M" on its cars. Why did Mazda change its logo so many times while other companies have maintained theirs for brand recognition? What were the difficulties with each logo around the world? Another website here provides a detailed history of each Mazda logo.
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I didn't know Mazda was that old, and I had no idea that they used 5 different logos. I like Mazda's current logo, they should keep it. Mazda is getting pretty popular lately too. I see more Mazda on the road.
ReplyDeleteCool article! I also did not know that Mazda had that many different logos. I can only recognize 2 of the 4 in the picture above.
ReplyDeleteWhen you think about old carmakers, only the big american companies spring to mind. It's humbling to think that other countries were producing automobiles at the same time as us, when we hold vehicles like the Model T in highest regard.
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