Ford dramatically changed the body design of the 2011 Ford Explorer from the body-on-frame construction to a unibody structure. Ford is reporting that the change toward a crossover design is not turning away buyers. Ford received about 15,000 orders for the Explorer, doubling their original projections. Jason Mase, Ford's manager of utility vehicles, said that most buyers don't care if the Explorer is a crossover or an SUV. How will the overall sales measure up to past years Explorer sales? Why were Ford's initial projections so inaccurate? The LeftLane News Blog writes that Ford has changed the design of the Explorer in order to appeal to buyers of crossover SUVs.
Sunday, November 28, 2010
IR Blog Post 1 - autoblog.com
Report: Ford Explorer orders nearly double expectations
Ford dramatically changed the body design of the 2011 Ford Explorer from the body-on-frame construction to a unibody structure. Ford is reporting that the change toward a crossover design is not turning away buyers. Ford received about 15,000 orders for the Explorer, doubling their original projections. Jason Mase, Ford's manager of utility vehicles, said that most buyers don't care if the Explorer is a crossover or an SUV. How will the overall sales measure up to past years Explorer sales? Why were Ford's initial projections so inaccurate? The LeftLane News Blog writes that Ford has changed the design of the Explorer in order to appeal to buyers of crossover SUVs.
Ford dramatically changed the body design of the 2011 Ford Explorer from the body-on-frame construction to a unibody structure. Ford is reporting that the change toward a crossover design is not turning away buyers. Ford received about 15,000 orders for the Explorer, doubling their original projections. Jason Mase, Ford's manager of utility vehicles, said that most buyers don't care if the Explorer is a crossover or an SUV. How will the overall sales measure up to past years Explorer sales? Why were Ford's initial projections so inaccurate? The LeftLane News Blog writes that Ford has changed the design of the Explorer in order to appeal to buyers of crossover SUVs.
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